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The sharing in social media
I love the ‘social’ in social media. The Creative Director at 3H says: Social Media is the new way of networking… and she is absolutely right. Just think, every time you post a comment to a group...
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Boost Brand Blog Backbone
It used to be that the purpose of a blog was to state your opinion or viewpoint to those people who connected and linked with you…. so that like-minded individuals could join in a conversation and...
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Don’t be afraid of the blog: A “how-to” approach
The internet and social media have created a venue for open marketing. No longer are “readers” designated to print alone. Reading is now accessible to anyone that has connection to the web. Social...
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Post-Friendly: Your Brand’s Body Language
With so much of business communications today being in the written channel, and so much of it being immediate with Social Media, the tone in which a brand communicates with is increasingly important....
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Social Media: So Misunderstood!
The Social Media channel is very misunderstood. Businesses and brands alike are all jumping on the social media bandwagon – with little understanding of how it works and how to really leverage their...
View ArticleLet your brand be heard, podcast!
I was asked the other day what a podcast was, and as much as I’m well versed in that area I went back to look up the definition and did some research so that I could better explain what a podcast is....
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Get Inspired – 10 Quotes to Help Get You Writing
Blogging can be hard. Let’s face it we don’t always know what to write and I’m always told to write what I know… sorry reader I don’t think you would like to read about a secret world under the...
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Marketing Morse Code: Set up your Twitter Strategy
Most of us are familiar with Morse Code, that mystifying alphabet where letters are represented by a combination of long and short signals mostly called dashes and dots. Typically we’ve seen Morse Code...
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When the Internet Turns on Us; Is it too late?
As most people have heard, former CIA technical assistant Edward Snowden became an overnight household name and acclaimed “whistle blower” when he decided to inform the public about a government...
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Corporate Marketing: Is It Becoming Entrepreneurial?
In today’s corporate environment the vertical integration of all marketing facets is fast becoming the norm. The adage of “wearing many hats” that was once synonymous only with entrepreneurship, is no...
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Blogging for Business: What you need to know
Blogging for business has exploded onto the marketing landscape. Many businesses utilize blogs to promote their services and expertise, others to engage potential and existing client base, and yet...
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SEO Strategy: How Important Is It?
I’ve always enjoyed analytics and learning about online behaviour; like what interests my readers and what type of content is most engaging. Analytic tools such as that provided by WordPress.org,...
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Content Creation: Part of Company Culture
Content creation is used by businesses to showcase their expertise, know-how and provide useful information to their potential target. Many businesses have had to play catch up and in order to “get...
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Business Blogging Blockbusters
Business blogging, or what has now been coined as content marketing, has increasingly become a good source of networking for businesses. As I sit here, ready to write my first blog post of 2014, I am...
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Is Your Website Social?
Remember when all a website needed to do was to show up on the net? Gone are those days! The website growth cycle has gone through animations and music design all in the hopes of getting attention and...
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Integrated Marketing: How Well Do You Mix & Match?
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target...
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